Start-ups often have a difficult time getting their name out there. It makes sense; there are already thousands of active businesses reaching consumers every single day. That doesn’t mean it’s impossible for a newbie company to make itself known quickly, though. If you’re a start-up with high goals, here’s how to create a name for yourself.
Build a Quality Website
Whatever your start-up may be, whether it’s a high street coffee shop or a software developing company, you must have an amazing website to let customers know what you are about. After all, that’s how many customers find businesses these days. On the website, make sure you have an ‘about us’ page, as well as all the products or services you have to offer. Use high-quality images, keep text snappy, and make sure each page loads quickly. Don’t forget to make it mobile-friendly, too!
Use SEO
Once you’ve built a website, you must then work on ensuring the right audience finds it. A great way to do this is by using SEO. By optimising your website for SEO, you increase the organic discovery of your website by genuinely interested consumers. It’s all about bringing in quality traffic. To get started, do some keyword research, produce quality content, and speed up the loading times of pages.
Do Giveaways
A quick way to get your posts shared on social media is by hosting giveaways. By telling people to share a post for a chance of winning, you ensure your site becomes known by a large group of consumers. While only one or two may win the prize, you’ll have gained way more interest.
Encourage Online Reviews
In the early days, even one single review makes a huge impact on how consumers see your brand. For this reason, you should encourage everyone who purchases from you to leave a review. Remember to respond to it, too, as it’ll show you care about what your customers think.
Work with Other Brands
Working with other brands is another great way of reaching new customers. Make sure you work with ones that have a similar audience to yours; for example, if you sell kid’s fashion, try contacting parenting blogs or businesses that sell toys.
Get on Social Media
Social media is a great way of exposing your brand to more customers. It’s silly not to use it, as most of the population find themselves scrolling through Twitter, Facebook, or Instagram on a daily basis. Once you’ve set up your pages, consider what sort of posts you’re going to share and how often you’ll do so. Consistency is key!
Tell Your Story
People connect with stories, so reel them in by telling yours. You can do so in the form of a social media post, in a video, under your ‘about us’ page on your website, or all three! Once people know your origins, they’re more likely to remember your brand.
Once people learn who you are, you’ll find it easier to keep the ball rolling.
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