You have recruited each person on your marketing team because of their skills and expertise in a particular area of marketing. You’ve also hired them because they have an in-depth understanding of the marketing world, and they probably have relevant qualifications in the field.
But how do you ensure that everyone on your marketing team stays up to date on the latest marketing news, trends, and innovations? The marketing industry is constantly evolving and shifting, with new platform features and algorithm updates happening just about every day. So how do you (and your team) keep up?
Dedicated daily catch-up time
The first thing you can do to make sure your marketing team is on top of the latest marketing trends and information is by allowing them to spend 30 to 45 minutes of their workday catching up on marketing news. If it becomes a daily, work-related responsibility for them to check in on the top marketing blogs and news sites, there is a higher chance they will get it done. This is more effective than expecting them to do it after hours or in their own time.
If your marketing team tracks their daily tasks on project management or time tracking software, allow them to track this 30 to 45-minute period each day to an internal project.
Marketing newsletters
One of the easiest ways to stay abreast of what is happening in the marketing world is to sign up for daily or weekly newsletters that deliver industry and news and updates straight to your inbox. Encourage your team to use their work email addresses to sign up for marketing newsletters and allow them to take time every day to browse through them to stay up to date. Some great marketing newsletters your team can subscribe to are Buffer Social, HubSpot’s Marketing Blog, Marketing Dive, PrimePixels, Content Marketing Institute, MailChimp, and Search Engine Land.
Now that you have given your team time each day to research and discover all things marketing, encourage them to use part of this time to read the newsletters they have signed up for and click through to blog articles that pique their interest or are relevant to their area of expertise.
Another idea is to compile your own newsletter for your marketing team (or assign this task to someone on your team to tackle). Essentially what you would be doing is taking the most pertinent marketing articles you’ve read lately and put together a bespoke newsletter that goes out to your team. In this way, you are ensuring everyone has read everything you have, and you can guide discussions and even brainstorming sessions based on the topics of your internal newsletter.
Marketing blogs
Other than newsletters, a great place to find news and insights into the world of marketing is to browse relevant blogs regularly.
Terrific marketing blogs to keep an eye on include
Online courses
An important part of being a marketer is ensuring that your skills and knowledge are always aligned with what’s most current in the industry. There are loads of free online marketing courses out there that your team can take. Most of these courses offer some form of certification and can really amp up a marketer’s game.
Specialists in your team
There are likely specialists on your marketing team who are true experts in their field. This is obviously a great resource for your company, but it is also a great resource for your marketing team.
Have specialists on your team regularly share their knowledge and insights with the rest of your team. You can set up a time, once a week, and have one specialist in your team present to everyone else. This is not only a great way to build morale, but also a valuable exercise in making sure your team stays ahead of the game when it comes to trends and developments on the marketing front.
Have a central point for sharing
Whether it’s a Basecamp bucket, a ClickUp project, or a Slack channel, have a central point on one of the systems you use within your business where your team can share any news or information regarding trends or developments in the marketing industry that other team members may find interesting. The more information that gets shared, the more your team will learn and the more likely they will be to stay up to date on the latest marketing trends.
The fact that the marketing industry evolves at such a rapid pace can make it difficult to stay on top of the latest marketing news and trends. But, by fostering a culture of learning and knowledge-sharing within your marketing team, you can ensure that everyone is well-informed and caught up on everything they need to know to truly excel in their role.
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