The health and fitness industry is on the up. With so many people keen to keep on top of their health, facilities like gyms are becoming more and more commonplace. However, owning and operating one of these enterprises is easier said than done. This article tells you everything you need to know about opening a gym and gives you some helpful tips to get your new business up and running.
Do your research
The first thing you’ll need to do is come up with is a business plan. This should include information about the area surrounding your gym, such as rent prices and the average disposable income of the people in the area – it’s no good opening up if nobody can afford to use your services!
Check out the competition
Once you’ve got your business plan, think about what sets you apart from the competition. This is one of the most important parts of your gym’s success – if people can’t see why they should choose yours over all the others then you’re doomed to fail.
Consider what facilities you want
You’ll need a wide range of equipment and a good number of staff to manage the facility. For example, will you offer cardio equipment? Will you have a swimming pool? If so, what will you need to keep it running smoothly? These days, you can purchase gadgets like an electro swimming pool heater that keep your pool running at the optimum temperature all year round. This is why it’s important to see what’s available before committing to a particular setup.
Once you’ve decided what your gym is going to offer and how much it will cost, it’s time to think about financing. Getting a bank loan is the quickest and easiest way of getting hold of cash, but if you don’t have great credit then this might not be an option for you. Try asking friends or family if they’ll invest – they might be willing to give you the money you need in exchange for physical assets or a share of your business.
When you’ve got your equipment and team in place, let people know about it. That means putting up flyers around the area you plan to operate from and offering incentives for new members – discounts on membership or free trial sessions are good examples of this. Make sure that leaflets aren’t just plonked at the entrance of the gym, but go out of your way to include them in the free local press, business directories, and other papers. This will help you get far more eyes on your potential customers.
Once you’ve spent all this time coming up with a business plan, finding out about local conditions for your gym, and marketing yourself to people in the area, you’ll be ready to finally open the doors. So, get going – there’s almost certainly a few people waiting outside to kickstart their health journey. That’s why owning a gym can be so rewarding!